Dynamic pricing software for Shopify: automated pricing with competitor-based strategies, guardrails, and price changes you review or auto-apply.
Dynamic pricing software recalculates your selling prices continuously instead of leaving them fixed. PricePirate brings automated pricing to Shopify merchants — with competitor-based strategies, hard guardrails, and price changes you review manually or let apply automatically.
Set up dynamic pricing
Describe your pricing logic. We will show how PricePirate maps it.
Dynamic pricing is the umbrella term for automated price adjustment: software recalculates prices based on competitor offers, demand, inventory, or other signals. In the marketplace context, the variant that pays off first is competitor-based repricing — your price follows defined rules relative to your competitors’ offers.The payoff is concrete: on comparison shopping sites, your price position decides your clicks. Static prices are either too expensive (visibility lost) or too cheap (margin given away) — usually both, just at different times.
PricePirate measures your connected marketplace listings several times a day and records every competitor offer with price, shipping, and total price.
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Your strategy calculates the price
The strategy defines the reaction: match the cheapest competitor or undercut them by a fixed amount — by item price or by total price including shipping.
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Guardrails keep control
Minimum price or minimum margin, maximum price, and minimum stock bound every suggestion. Invalid results are never applied.
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Review or auto-apply
Suggestions land as pending price changes in the review queue. You decide manually — or enable auto-apply once the strategy is tested. Accepted prices are written straight to Shopify.
Automated pricing only works when the rules match your position in the market. Three patterns have proven themselves:
Defend visibility: match the cheapest competitor without undercutting. You stay near the front without starting a price war — right for assortments with stable margins.
Take position one: undercut the cheapest competitor by a fixed amount. Right for products where the top spot drives sales — always with a price floor.
Protect margin: with a minimum margin, PricePirate calculates the price floor from your costs. The strategy only competes where it pays.
With reset windows, prices return to your base value at fixed times — automation, but only when you want it.
PricePirate is a Shopify app: price changes are written directly to your Shopify products, and your store stays the single source of truth for prices. Through your existing feed connections, the prices flow onward into channels like Idealo. Templates roll a proven pricing logic out to many products at once, and every applied change stays traceable in the log.
Yes. Setting prices freely and adjusting them to the competition is the core of competition itself. The limits come from antitrust law (no price fixing with competitors) and consumer law — for example, rules on how reference prices may be displayed.
What is the difference between dynamic pricing and repricing?
Repricing is the competitor-based variant of dynamic pricing: your price follows rules relative to competitor offers. Dynamic pricing also covers demand, inventory, or time-based adjustments. PricePirate specializes in competitor-based repricing — see repricing software.
Do I lose control over my prices?
No. Every strategy works inside your guardrails, and suggestions outside them are never applied. You start with manual review, enable auto-apply once the strategy is tested — and can switch it off at any time.
Does it work without competitors on the listing?
Competitor-based strategies need offers to compare against. On listings without competitors, your price stays unchanged — and monitoring tells you as soon as that changes.
What does dynamic pricing cost with PricePirate?
Pricing depends on the number of monitored products and the measurement frequency. You can find the current plans on the pricing page.
Set up automated pricing
Describe your pricing logic. We will show how PricePirate maps it.
