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A pricing strategy decides which price PricePirate proposes for a variant. It compares the current competitor offers on the listing and calculates a new price from them — always within the limits you define in Settings. You pick a strategy from the Select pricing strategy button on a variant. In the dialog you choose the strategy at the top and configure its fields below.
The “Select pricing strategy” dialog with a chosen strategy, minimum price, and shipping cost

Select and configure a strategy

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The two strategies

Your shop has two competitor-based strategies. Both track the cheapest eligible competitor.

Match The Cheapest

Matches your price to the cheapest eligible competitor without undercutting it. Stay competitive without starting a price war.

Beat The Cheapest

Undercuts the cheapest eligible competitor by a set amount. Deliberately take the cheapest position.

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Three variants per strategy

Each of the two strategies comes in three variants that differ only in the price floor and the reset behavior:
Depending on your shop, additional strategies may be available. The two described above — with their three variants — are enabled for every shop.

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Before saving

  • Check the settings, especially the minimum and maximum price.
  • Test the strategy against current listing data before you enable it.
  • Use templates when several products should share the same logic.
For an overview of how strategies, guardrails, and automation work together, see the solution page Dynamic pricing.